Putting Yourself In Your Client's Shoes

One of the most important things I find when it comes to working with clients is being able to put yourself in their shoes and understand their story. As a designer, our job is not just to create something pretty (though, yes that is part of it!) but we also have to be a communicator; a listener. When I start a project, I always set aside a bulk of time to get to know my client, their business and their goals. I find that the client usually knows what they want, or at least a